DMC Advertising. Milwaukees Leading Measurable Marketing Agency

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You want results? Give us a shout, and make your Mama proud. 800.952.9165

HOMEResults Driven. Results Confirmed.

DMC Advertising, located in metro Milwaukee, is

an industry leader for multi-channel, results-driven marketing programs. DMC specializes in strategy based marketing and promotional campaigns that generate measurable results. We integrate branding media with response media, like internet marketing, direct mail, email, PURLs or DRTV to improve marketing ROI.

Capabilities

Strategic Planning & Marketing Research

Campaign metrics & analytics

Predictive modeling

Secondary & primary research

Creative Services

Media Planning & Placement

Project Management

Production Services

Email Marketing

Web-based Marketing Applications

PURLs

Lead scoring & management

Social Media programs

Search marketing

Database Development and Maintenance

Digital & Offset Print Production

Mail Processing & Fulfillment

Key Industries Served

Zoological Societies & Botanical Gardens

Financial Industry

B2B Organizations

B2C Organizations

Manufacturing

Insurance

Healthcare

Utilities

Colleges

Real Estate

ROI: How We Do It

Our strategy-based approach to multi-media planning is much like the wheels on a bicycle. The back wheel of a bike, which provides the drive , is like specific types of response media: internet marketing, email, direct mail, PURLs, DRTV and inserts. The front wheel of a bike provides direction. DMC uses "front wheel" media like display ads, social media, radio, television or outdoor, to strengthen your brand and lift response rates. We then "frame" your campaigns through careful strategic planning to generate measurable results and a solid ROI.

But making it happen is up to you. Call us at

1-800-952-9165 to discuss how we can get results

for you.

we're not on the roi bandwagon.

we're driving it.

GALLERYMillerCoors Loyalty CampaignDMC Advertising created a Loyalty Campaign for MillerCoors. Components included Branding, Demand Generation Marketing, Premium items and collateral.MillerCoors Print AdDMC Advertising created a Loyalty Campaign for MillerCoors. Components included Branding, Demand Generation Marketing, Premium items,collateral and Print.Hormel Foods and Vista InternationalDMC Advertising created a Demand Generation and Branding Campaign for Hormel subsidiary, Vista International. Components included Branding, demand generation, Premiums, photoshoot and collateral.Delta Dental of MichiganDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Michigan. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Delta Dental of Michigan, Direct MailDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Michigan. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Delta Dental of Michigan, Print adDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Michigan. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA we energies, Loyalty ProgramDMC Advertising created a Loyalty Program for We Energies. Components included Direct Mail, Collateral, Premium items. This campaign won best of show at the CADM awards in Chicago.Midwest Airlines, Direct Response CampaignDMC Advertising created a Demand Generation campaign for Midwest Airlines. Components included loyalty direct mail and collateral.Potawatomi Bingo Casino, Membership CampaignDMC Advertising created a Membership, loyalty and retention campaign for Potawatomi Bingo Casino. Components included, Variable Direct Mail, Signage, Collateral and branding.Potawatomi Bingo Casino, Variable Direct MailDMC Advertising created a Membership, loyalty and retention campaign for Potawatomi Bingo Casino. Components included, Variable Direct Mail, Signage, Collateral and branding.ASQ, Direct Mail CampaignsDMC Advertising created numerous direct response and direct marketing campaigns for ASQ.The Milwaukee Bucks, Variable Direct Response CampaignDMC Advertising created several Variable direct response campaigns for The Milwaukee Bucks. The successful direct response campaigns averaged a 17 percent% response rate.The Milwaukee Bucks, Variable Direct MailDMC Advertising created several Variable direct response campaigns for The Milwaukee Bucks. The successful direct response campaigns averaged a 17 percent% response rate.The Milwaukee Brewers, Kids Club ProgramDMC Advertising created a Kid's Club Program for the Milwaukee Brewers in conjunction with Gatorade.American Family Insurance, Variable Direct Response CampaignDMC Advertising created numerous cross-marketing campaigns for American Family Insurance. Components included Variable Direct Mail, Collateral, Premium items and Newsletters. California Closets, Demand Generation CampaignDMC Advertising created numberous Demand Generation Campaigns. Components included Radio, Direct Mail, Postcards, Print ads, Event Marketing and collateral.California Closets, Print adDMC Advertising created numberous Demand Generation Campaigns. Components included Radio, Direct Mail, Postcards, Print ads, Event Marketing and collateral.Froedtert hospital, Membership ProgramDMC Advertising created a Membership Program for Froedtert hospital in conjunction with Small Stones. Components included Branding, Identity, collateral, newsletters, direct mail and membership materials.GE - Medical, Database developmentDMC Advertising created a direct response campaign for GE Medical. We also did market Research and Database Development.Knaack, Product Launch Print AdvertisingDMC Advertising created Print advertising to help launch Weatherguard, a new knaack product.Knaack, Product launch print advertisingDMC Advertising created Print advertising to help launch Weatherguard, a new knaack product.Harley Owners GroupDMC Advertising created a Membership and fullfillment campaign for Harley Owners Group. Markel Insurance Company and BikeLineDMC Advertising created a demand generation campaign for Markel Insurance Company nd BikeLine. Components included direct mail, photography and collateral.Zero Zone Demand Generation CampaignDMC Advertising created a demand generation campaign for Zero Zone. Campaign components included variable direct mail, print advertising, PURLS and interactive advertising. We also developed their database.Zero Zone, variable direct mailDMC Advertising created a demand generation campaign for Zero Zone. Campaign components included variable direct mail, print advertising, PURLS and interactive advertising. We also developed their database.Children's Hospital of WisconsinDMC Advertising performed list research and management, focus group sessions, external surveys and direct mail campaigns for Children's Hospital of Wisconsin.Goodwill IndustriesDMC Advertising developed an expansive database and created multiple direct response campaigns for Goodwill.Delta Dental of Ohio, Demand Generation campaignDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Ohio. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Delta Dental of Ohio, High Impact Direct MailDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Ohio. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Delta Dental of Ohio, Print advertisingDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Ohio. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Boy Scouts of AmericaDMC Advertising created multiple fund development direct response campaigns for Boy Scouts of America.Big Brothers Big SistersDMC Advertising created a fund development direct response campaign for Big Brothers Big Sisters.AEM-Association of Equipment ManufacturersDMC Advertising created multiple, variable direct response campaigns for AEM. Components included Tradeshow collateral, direct mail, branding, database development and post event analysis.AEM, Variable Direct MailDMC Advertising created multiple, variable direct response campaigns for AEM. Components included Tradeshow collateral, direct mail, branding, database development and post event analysis.Marquette UniversityDMC Advertising created several fund development campaigns for Marquette University's Alumni Association.Metavante, Software Product LaunchesDMC Advertising created four unique, high end product launch packages. IndependenceFirst, Branding CampaignDMC Advertising created a Branding campaign for IndependenceFirst. Components included outdoor, direct mail, print advertising and collateral.IndependenceFirst, Print AdvertisingDMC Advertising created a Branding campaign for IndependenceFirst. Components included outdoor, direct mail, print advertising and collateral.ProHealth Care, Nurse Online CampaignDMC Advertising created a demand generation campaign ofr ProHealth Care-Nurse Online. Components included Database development, outdoor and direct mail.Blue Cross Blue Shield of WI, Field ResearchDMC Advertising performed Field research and focus group sessions for Blue Cross Blue Shield of WI.Seaquist ClosuresDMC Advertising created many Product Launch campaigns for Sequist Closures. Many of the campaigns included 3-dimensional packaging and collateral. Some campaigns were translated into other languages. Two of the campaigns won advertising awards.Seaquist Closures, product launch packagingDMC Advertising created many Product Launch campaigns for Sequist Closures. Many of the campaigns included 3-dimensional packaging and collateral. Some campaigns were translated into other languages. Two of the campaigns won advertising awards.Seaquist Closures, Simplidrink product launchDMC Advertising created many Product Launch campaigns for Sequist Closures. Many of the campaigns included 3-dimensional packaging and collateral. Some campaigns were translated into other languages. Two of the campaigns won advertising awards.Concordia University Wisconsin, Recruitment CampaignDMC Advertising created an award winning recruitment campaign for Concordia University Wisconsin. The campaign garnered an amazing 36:1 return on investment. Components included collateral, PURLs, variable direct mail, targeted direct mail, targeted email blasts, mini web sites and more.Concordia University Wisconsin, Variable Direct MailDMC Advertising created an award winning recruitment campaign for Concordia University Wisconsin. The campaign garnered an amazing 36:1 return on investment. Components included collateral, PURLs, variable direct mail, targeted direct mail, targeted email blasts, mini web sites and more.Zoological Society of Milwaukee, Membership Recruitment CampaignsDMC Advertising has partnered with The Zoological society of Milwaukee for the past 15 years. We create annual membership recruitment campaigns that have driven their membership from 5,000 members to over 55,000 members. Components include database development and refinement, media planning and execution, radio, tv, outdoor, transit, interactive and web-based advertising, theater advertising, direct mail, variable collateral and more. In 2009, DMC won best of show at the American Marketing Association awards.Zoological Society of Milwaukee, Print campaignDMC Advertising has partnered with The Zoological society of Milwaukee for the past 15 years. We create annual membership recruitment campaigns that have driven their membership from 5,000 members to over 55,000 members. Components include database development and refinement, media planning and execution, radio, tv, outdoor, transit, interactive and web-based advertising, theater advertising, direct mail, variable collateral and more. In 2009, DMC won best of show at the American Marketing Association awards.Zoological Society of Milwaukee, Out of Home CampaignDMC Advertising has partnered with The Zoological society of Milwaukee for the past 15 years. We create annual membership recruitment campaigns that have driven their membership from 5,000 members to over 55,000 members. Components include database development and refinement, media planning and execution, radio, tv, outdoor, transit, interactive and web-based advertising, theater advertising, direct mail, variable collateral and more. In 2009, DMC won best of show at the American Marketing Association awards.Delta Dental of IndianaDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Indiana. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA Delta Dental of Indiana, Print CampaignDMC Advertising created a Multi-tiered Direct Repsonse campaign for Delta Dental of Indiana. Components included DRTV, Direct Mail, Print, Outdoor, Radio, Interactive, PURLS and Collateral. This campaign won Best of show at the DDPA uline_series-1

we nailed a 36:1 roi for a client recently.

life is great when everybody is happy.

For broadcast samples, check out our YouTube page

For other samples or case studies, please contact Craig Roberts

at croberts_dmcadvertising.com or call 1-800-952-9165

ABOUTThe Meaning of AwardsUnique among advertising agencies, we measure success exclusively in terms of the results that our work achieves for our clients. However, accolades by our peers validates our value proposition and reinforces creative leadership. Check out some of our awards over the years for creative and results oriented excellence:American Markerting Association Awards 2009Best of Show; Client: Milwaukee Zoological SocietyBusiness Marketing Association 2008Excellence Award; Client: Poblocki PavingBusiness Marketing Association 2007Bell Award - Division 37; Client: DMC AdvertisingBusiness Marketing Association 2006Bell Award - Division 1; Client: Delta Dental of MIThe Communicator Awards 2006Award of Distinction (2); Client: Delta Dental of MIWisconsin Direct Marketing Association 2006Gold Award; Client: MK DirectGold Award; Client: Warehouse LoftsGold Award; Client: Zoological Society of MilwaukeeGold Award; Client: DMC AdvertisingDDPA National Marketing Awards 2005Best of Show & Gold; Client: Delta Dental of MIThe Communicator Awards 2005Crystal Awards (3); Client: Delta Dental of MI Business Marketing Association 2005Excellence Award; Client: Warehouse LoftsWisconsin Direct Marketing Association 2004Gold Award; Client: Delta Dental of MISilver Award; Client: DMC AdvertisingBusiness Marketing Association 2002Excellence Awards; Clients: Metavante Corporation; Seaquist ClosuresChicago Association of Direct Marketing 2001 Silver Award; Client: Vista International PackagingChicago Association of Direct Marketing 1998Best of Show & Gold; Client: We Energies

great roi comes with creative leadership.

it also comes with shiny trophies.

SERVICESJune 30, 2010Integrating Mobile Marketing with Other MediaDiscover how to leverage the impact of mobile marketing by integrating it with other online and offline media applications. Click on our blog link below to read the whole story.June 23, 2010Designing for the MediumUnderstand the unique creative design parameters and best practices to optimize the use of mobile marketing. Click on our blog link below to read the whole story.June 16, 2010Mobile Marketing: The OpportunityLearn about the growth opportunity, the key benefits and the best practices associated with mobile marketing today. Click on our blog link below to read the whole story.May 26, 2010Leveraging Marketing DataAfter investing time and money into building and maintaining your marketing database, its important to leverage the data to help you achieve your marketing objectives. Learn about some of the latest digital technologies available to enhance your marketing communications plans. Click on our blog link below to read the whole story.May 19, 2010Database Hygiene TacticsA marketing database is only as good as the quality of its data. Studies have shown that marketing databases can decay at a rate of 30% per year. To keep your marketing database from spiraling into oblivion, learn about the key tactics to enhance and maintain a healthy marketing database. Click on our blog link below to read the whole story.May 12, 2010Database Marketing Key IssuesDatabase marketing provides organizations an opportunity to efficiently and effectively communicate with their target audiences; to enhance those communications through personalization; and to improve results through analytics. Learn the key issues to consider when building a database marketing program. Click on our blog link below to read the whole story.April 21, 2010Measuring Direct Mail SuccessMeasuring results of a successful direct mail campaign has many factors. Components such as lists, packaging, and support media can all affect results. Learn more about key metrics to measure and analyze your direct mail marketing efforts. Click on our blog link below to read the whole story.April 14, 2010Creative Direct Mail MUST-HAVESAnyone can write a letter or design a postcard, but developing direct mail that gets results is another thing. Discover the key creative components necessary in all direct mail to attract readers and stimulate response. Click on our blog link below to read the whole story.April 5, 2010Five Key Direct Mail AttributesEffective direct mail is simple, but not easy. It takes planning and strategy to get results. Learn the five key attributes necessary to make direct mail achieve your objectives. Click on our blog link below to read the whole story.March 25, 2010Newest Trend in Online AdvertisingThe latest development in targeted online advertising is "semantic advertising" that matches the semantic intent of content with the semantic intent of advertising. Read more about how this can translate into delivering a more relevant message to the right people at the right time. Click on our blog link below to read the whole story.March 17, 2010Evaluating Web Marketing OptionsAs more marketing budgets move to online venues, many marketers wonder how to evaluate the various web advertising opportunities. We've prepared several tips on what to consider when investigating different advertising options on the web. Click on our blog link below to read the whole story.March 12, 2010Ad Club Students Visit DMCStudents from the Ad Club at the University of Wisconsin Oshkosh visited DMC Advertising on March 12 to meet with key staff and learn about various career opportunities within advertising agencies.Students learned about DMC Advertisings unique position as a direct-response agency that specializes in highly targeted and measurable marketing programs. They also learned about the career paths in creative, media, account management, business development and trafficking. Key members of the DMC Advertising staff shared their backgrounds and experiences, and offered advice on how to break into the industry.The DMC Advertising staff wishes the students good luck as they pursue their professions after graduation.March 10, 2010Clarifying Online Advertising OpportunitiesWeb-based advertising opportunities are exploding, and they are becoming more sophisticated and measurable as well. To clarify some of the confusion, we explore many of the web-based advertising options and their best applications. Click on our blog link below to read the entire story.February 26, 2010Email in a Multi-channel WorldEmail, like most direct media, works best when integrated with other media. Learn what you can do to improve your email results by leveraging both online and offline media actvities. Click on our blog link below to read the whole story.February 18, 2010Email Design Best PracticesIf you're starting a new email program, or looking for an edge to take your email campaigns to the next level, consider these ideas for designing emails that get your compelling offer noticed. Click on our blog link below to read the whole story.February 11, 2010Email Strategy Best PracticesEmail marketing may be inexpensive, but it can be worthless unless you implement a sound strategic plan. To improve your email marketing results, we have outlined seven key email planning tips. Click on the blog link below for the whole story.February 4, 2010Separating Social Media Fact From FictionMarketers have some strong opinions and some pre-conceived ideas about social media, who it can reach, and what purpose it serves. Are they on target or off base? We explore the myths and truths of social media as it exists today. Click on the blog link below for the whole story.January 28, 2010Eight Ways Design Influences Social Media UsersIf you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that can help your business be more profitable. But, how should social media be designed to gain the best possible result and bring in the masses? Click on our blog link below to read the whole story.January 25, 2010Leverage Social Media with a Four-Step StrategyBefore you plunge into a social media program, make sure you have your strategy in place. We have outlined four key steps to developing a social media strategy to help you meet your marketing communications goals. Click on our blog link below to read the whole story.October 2009New Social Media Program LaunchedMarketers are scrambling to develop social media programs for their companies, but are often unsure where to start or how to implement a strategy-based program.MK Direct, a subsidiary of DMC Advertising, is introducing a new social media program to help companies develop and implement a social media strategy quickly and cost-effectively.The MK Direct Social Media Program is offered in three different packages, with a variety of services and price levels. All three packages will get businesses set up on the most popular social media sites, provide ongoing maintenance, and offer additional online services, such as online video and website development.Companies interested in more information can contact MK Direct at 262-523-2000.June 2009DMC Wins Best of Show at AMADMC Advertising recently captured the Best of Show Award from the Milwaukee Chapter of the American Marketing Association with the 2008 campaign it created for the Zoological Society of Milwaukee, entitled, "Live it. Learn it. Love it."The annual Excellence in Marketing awards, directed by the Milwaukee Chapter of the AMA, honors Wisconsin companies or organizations who have shown outstanding marketing efforts. Each year, nominees are judged on their goals, use of marketing tools, creativity, innovation, and the results of their marketing strategies.The fully integrated campaign for the Zoological Society of Milwaukee was created to target an assortment of key customer segments, including radio, outdoor, interactive and direct mail.The Zoological Society of Milwaukee is a non-profit organization that provides education programs, conservation services and support to the Milwaukee County Zoo. The main focus of the Zoological Society is to promote membership through the Zoo Pass to support those programs.

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industry newsAdAgeAdWeekBrandWeekDM NewsB2BonlineFeedCONTACTSBusiness Development + Strategic PlanningCraig RobertsBusiness Development Account Manager800-952-9165croberts_dmcadvertising.com Connect with Craig

wanna talk? get in touch.

Free Marketing Analysis

DMC Advertising • 1 Creative Way • Pewaukee, Wisconsin 53072

For career info, please email mkonkel_dmcadvertising.com.

Page 6July 6, 2009DDB's Ortiz is Looking for 'Big Ideas'BIG ideas are not about geography or culture but rather a new world of communication that crosses all frontiers. That's the word from Colombia's Juan Carlos Ortiz while interviewed by Lions Daily News, president of DDB Latina and a juror on the Titanium and Integrated Lions Jury. "I'm looking for big ideas that can travel everywhere,and use the new world" said Ortiz, the man credited with consolidating the DDB Latin marketsUS, Hispanic, Latin America and Spain to create DDB Latina. He added the ideas should "engage with people and have a relationship with them."Fabiana Antacli, Director of Communications, DDB LatinaPosted on July 6, 2009 4:39 PM | Permalink | Comments (3)